Most people enter a car lot knowing how much they want to spend and head straight for the cars in their price range. This makes your job easier because they already know what to expect when it comes to price. If they have confidence in the dealership, they will not even consider the price being a problem; after all they came to you.
In the shaky economy that our country is in, many people wonder if it is the right time to make such a large purchase. Your job is to convince them that there has never been a better time. Considering the incentives that are being offered, low interest rates and the dropping price of cars, they chose the perfect time to buy and prices will never be lower than they are now.


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